While there are many profitable reasons to open your own eBay store (lower listing fees, a personalized and permanent URL, use of the Accounting Assistant feature, etc.), there is one disadvantage as well – eBay Store listings are not displayed as frequently in the eBay search results as standard auction listings. That means your eBay Store won’t get much traffic and you won’t make as many sales, right?
Source:How to Drive Traffic to Your eBay Store
